Measured Updated dailyMarkdown copy
Hold the whole stack, try each on, with names
A viral fashion format on TikTok and Instagram
Show the entire pile of items in the first frame, then try each on and promise '(w/ names)' in the hook.
3
accounts it worked for
10x
median, times their usual
#44
of 59 in fashion
Editing trick
Talking head, Video
Why it works
The pile proves volume, and the '(w/ names)' promise tells viewers the brand IDs are included, which drives saves. Dropping the items on the floor first creates the same effect.
Hook formulaMy [current] [item] rotation (w/ names)
How to make it
- 1Hold or drop the whole stack of items in the first second
- 2Put '(w/ names)' in the hook text
- 3Try on each item and label it on screen
Examples
Best first, one per account. Each links to the original post.
- @blickonem
12K followers, TikTok
“my current jacket rotation (w/ names)”
9.5x their usual views, talking head, men's style
- @noahrwalters
41K followers, TikTok
“MY SWEATER ROTATION:”
13x their usual views, talking head, men's style
- @aedusgallery
18K followers, TikTok
“My UPDATED pant rotation (w/names)”
9.0x their usual views, video, men's style
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.