Measured Updated dailyMarkdown copy
Flat-lay of every piece beside worn outfit
A viral fashion format on TikTok and Instagram
Put a clean flat-lay of the exact garments in the same frame as, or right before, the on-body shot.
3
accounts it worked for
6x
median, times their usual
#55
of 59 in fashion
Editing trick
Slideshow
Why it works
Viewers can see both the fit and each individual piece, so they can save and shop the look. Visible brand tags make it more useful.
Hook formula[Number] [item] outfits every guy should try
How to make it
- 1Lay out each garment flat, neatly folded
- 2Pair the flat-lay with the worn photo on the same slide or the one before
- 3Repeat for every outfit in the carousel
Examples
Best first, one per account. Each links to the original post.
- @masculinityfashion
566K followers, Instagram
“3 Sophisticated Leather Jacket Outfits Every Gentleman Should Try. 🖤✨”
16x their usual likes, slideshow, men's style
- @fashion_blog_x3
373K followers, Instagram
“For links follow @fbxfinds first then comment (link) to get product links in your dm 🔗”
5.9x their usual likes, slideshow, men's style
- @kian.mccaffrey
497K followers, TikTok
“men’s 90s minimalism outfit inspo”
3.1x their usual views, slideshow, men's style
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Get the MCPMore fashion formats
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- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.