Measured Updated dailyMarkdown copy
Every store in town with its address
A viral fashion format on TikTok and Instagram
Local store guide that gives each stop its own slide or clip with the exact address or a Google Maps screenshot.
6
accounts it worked for
11x
median, times their usual
#13
of 59 in fashion
Editing trick
Talking head, Slideshow, Video
Why it works
Exact addresses and map shots make the post a bookmarkable directory instead of a personal outfit post. Locals and travelers save it for later trips.
Hook formula[City] [niche] guide: [N] stores with addresses
How to make it
- 1Title it [City] [niche] guide
- 2Give each store its own slide or clip
- 3Overlay the street address, Maps listing or price tier
- 4End with the route or a pointer to more
Examples
Best first, one per account. Each links to the original post.
- @fabiiicruzzz
50K followers, TikTok
“my favorite vintage + antique stores in atlanta pt. 2”
25x their usual views, video, thrifting and resale
- @lexysilverstein
15K followers, Instagram
“MILWAUKEE, WISCONSIN SECONDHAND GUIDE”
17x their usual likes, slideshow, thrifting and resale
- @allthingsmckenna
94K followers, Instagram
“Lancaster, PA thrift trip review”
8.2x their usual views, talking head, thrifting and resale
- @mimijackman
4K followers, TikTok
“AUTUMN DAY IN READING”
12x their usual views, voiceover, thrifting and resale
- @the_notorious_thrifter
35K followers, Instagram
“Melbourne’s best designer outlets guide”
7.1x their usual likes, slideshow, thrifting and resale
- @helenntee
16K followers, TikTok
“WHERE TO SHOP IN NYC”
9.3x their usual views, talking head, thrifting and resale
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.