Measured Updated dailyMarkdown copy
Close-up proof shot before the durability test
A viral fashion format on TikTok and Instagram
Show a macro shot of the product in its new or harsh starting condition, then the later wear or live test.
3
accounts it worked for
3x
median, times their usual
#59
of 59 in fashion
Editing trick
Video, Screen recording
Why it works
The before-shot makes the result feel undeniable without needing a spoken review. crosby.kicks and crosbykicks used 'NEW vs after wears' and solelyvin showed dust on the sole before a stop test.
Hook formulaNEW: / AFTER [number] WEARS:
How to make it
- 1Film a 2-3 second close-up of the new product or the harsh condition
- 2Test or wear it
- 3Show a close-up of the result after
Examples
Best first, one per account. Each links to the original post.
- @crosbykicks
90K followers, Instagram
“NEW:”
4.6x their usual views, video, sneakers and accessories
- @crosby.kicks
104K followers, TikTok
“NEW:”
3.2x their usual views, video, sneakers and accessories
- @solelyvin
44K followers, TikTok
“Tatum 5 👟 Dusty Court Traction Test 🛞”
2.7x their usual views, screen recording, sneakers and accessories
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.