Measured Updated dailyMarkdown copy
Call out the price of every item
A viral fashion format on TikTok and Instagram
Rapid-fire point-of-view rack tour where you say the exact price of each item as you touch it.
6
accounts it worked for
6x
median, times their usual
#17
of 59 in fashion
Editing trick
Voiceover, Talking head, Green screen
Why it works
Constant price call-outs give viewers a running tally of bargains or absurd markups, which triggers price-shock comments. The viewer can judge the store without visiting.
Hook formulaI have a [habit] and now you get to benefit, everything here is under $[X]
How to make it
- 1Film the rack or booth point-of-view
- 2Pick up each item and say its price aloud
- 3Cut fast between items
- 4Pin the store name on screen
Examples
Best first, one per account. Each links to the original post.
- @channeling_natalie
17K followers, Instagram
“Am I in Goodwill or an art gallery?!”
120x their usual views, voiceover, thrifting and resale
- @brooke.susanb
53K followers, Instagram
“Costco had no business being this good”
22x their usual views, talking head, thrifting and resale
- @murphyr3ps
89K followers, TikTok
“Here's how to build the perfect winter wardrobe ❄️”
3.9x their usual views, voiceover, men's style
- @republic_goods
23K followers, Instagram
“I have a shopping addiction and now you get to benefit from it”
5.7x their usual views, voiceover, thrifting and resale
- @david.james.elliott
201K followers, TikTok
“BUDGET FALL CAPSULE WARDROBE 9 PIECES - $500 - 15+ OUTFITS”
3.8x their usual views, green screen, men's style
- @itsinvintage
8K followers, TikTok
“Manatee Memorial Foundation Thrift Shop”
5.4x their usual views, voiceover, thrifting and resale
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.