Measured Updated dailyMarkdown copy
Brand tagged on every outfit piece
A viral fashion format on TikTok and Instagram
Label each garment with its exact brand or item name on screen as the outfit is shown, turning the video into a shopping reference.
5
accounts it worked for
4x
median, times their usual
#37
of 59 in fashion
Editing trick
Video, Slideshow, Talking head
Why it works
It answers 'where is that from?' before anyone asks, which drives saves and rewatches. Focusing on one occasion or garment type makes it more searchable.
Hook formula[number] [occasion] fits you should recreate
How to make it
- 1Pick one occasion or garment category
- 2Show each piece in full body or close-up
- 3Place the brand and item name beside it
Examples
Best first, one per account. Each links to the original post.
- @lily.mags
214K followers, TikTok
“COMFY OUTFITS OF THE WEEK!”
12x their usual views, slideshow, hauls and try-ons
- @shluggem
162K followers, TikTok
“How to Style Raw Denim”
7.5x their usual views, talking head, styling tips
- @luca.vision
37K followers, TikTok
“3 School Fits You Should Recreate 📚”
4.3x their usual views, video, styling tips
- @diegosotoo_
64K followers, TikTok
“SIMPLE FITS ARE BETTER”
4.0x their usual views, talking head, men's style
- @kaynehodges
31K followers, TikTok
“An EASY Outfit to Show You Have Good Style:”
2.6x their usual views, talking head, men's style
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.