Measured Updated dailyMarkdown copy
Brand list framed as value for money
A viral fashion format on TikTok and Instagram
Name brands as underpriced or the next step up from what viewers already shop at.
3
accounts it worked for
6x
median, times their usual
#54
of 59 in fashion
Angle
Talking head, Green screen
Why it works
The value framing makes the list feel like a shopping checklist worth saving, and it targets buyer intent.
Hook formulaThese are the [number] [category] brands that are great value for the money
How to make it
- 1Say who the list is for, such as people who shop mainstream brands
- 2Name each brand on screen with its hero item
- 3Close with why it's better value
Examples
Best first, one per account. Each links to the original post.
- @sartoriatejas
47K followers, TikTok
“TOP FIVE AMERICAN HERITAGE BRANDS”
91x their usual views, talking head, men's style
- @miko_ps
264K followers, Instagram
“These are the best t-shirt brands in the world”
7.4x their usual views, talking head, men's style
- @david.james.elliott
187K followers, Instagram
“3 MEN'S CLOTHING BRANDS EVERY GUY SHOULD KNOW”
4.1x their usual views, green screen, outfit ideas
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Get the MCPMore fashion formats
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15 accounts, median 7x their usual
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13 accounts, median 10x their usual
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14 accounts, median 7x their usual
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8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.