Measured Updated dailyMarkdown copy
Boxy before-outfit, then flattering fixes
A viral fashion format on TikTok and Instagram
Open on a quoted body insecurity with a visibly unflattering outfit, then rapid-fire several flattering alternatives on the same body.
3
accounts it worked for
12x
median, times their usual
#40
of 59 in fashion
Angle
Talking head
Why it works
Viewers see the problem they have, then get the solution right away. The wrong-first contrast proves the styling rule in seconds.
Hook formula“Everything makes me look [body complaint]” → [unflattering look] → [flattering looks]
How to make it
- 1Put the insecurity in quotes on screen
- 2Show the unflattering 'before' outfit for 2-3 seconds
- 3Cut through 3-5 better outfits on the beat
Examples
Best first, one per account. Each links to the original post.
- @anastasiagerrans
1.4M followers, TikTok
“The power of understanding YOUR proportions:”
139x their usual views, talking head, styling tips
- @sznofstyle
100K followers, TikTok
““Everything makes me look boxy””
12x their usual views, talking head, styling tips
- @macymalonee
43K followers, TikTok
““clothes don’t look good on my rectangle body type..””
6.6x their usual views, talking head, styling tips
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.