Measured Updated dailyMarkdown copy
Biggest or best store in the region
A viral fashion format on TikTok and Instagram
Spotlight a store with a superlative claim for a specific place, such as the biggest warehouse or best shop in a state, and test the claim.
3
accounts it worked for
23x
median, times their usual
#29
of 59 in fashion
Angle
Voiceover
Why it works
The superlative gives viewers a question to judge and triggers local searching and debate. Proof in the first frames, such as towering inventory or prices, backs it up.
Hook formulaThe biggest [category] spot on the [region] / Best resale shop in [state]?
How to make it
- 1Name the superlative and region in the hook
- 2Show proof of the claim in frame one
- 3Give the address or prices
Examples
Best first, one per account. Each links to the original post.
- @codey___
91K followers, Instagram
“THE BIGGEST VINTAGE WORKWEAR + CARHARTT WAREHOUSE ON THE EAST COAST”
23x their usual views, voiceover, thrifting and resale
- @the_canary_closet
16K followers, TikTok
“ALRIGHT THIS IS”
25x their usual views, voiceover, thrifting and resale
- @herstoryretold
137K followers, Instagram
“BEST RESALE SHOP IN ILLINOIS?”
6.4x their usual views, voiceover, thrifting and resale
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.