Measured Updated dailyMarkdown copy
Avoid this if you're [specific group]
A viral fashion format on TikTok and Instagram
Tell a defined group (age, body type, skin tone) to stop doing one popular thing, then show the better alternative.
3
accounts it worked for
6x
median, times their usual
#53
of 59 in fashion
Angle
Talking head, Green screen
Why it works
The fear-based callout speaks to a specific viewer, who stays for the fix and often argues in the comments. Specific groups work better than vague 'mistake' warnings.
Hook formulaIf you're [group]: avoid [common choice]
How to make it
- 1Name the group and the thing to avoid in the text hook
- 2Show the mistake version
- 3Swap to the flattering alternative
Examples
Best first, one per account. Each links to the original post.
- @itsyuliakay
11K followers, TikTok
“Avoid leopard print on a date”
18x their usual views, talking head, styling tips
- @elizabrowne
2.6M followers, TikTok
“Stop using bronzer if you’re pale”
4.2x their usual views, talking head, styling tips
- @jenn_from_findies
503K followers, Instagram
“CLOTHES THAT AGE YOU after 50”
5.2x their usual views, green screen, styling tips
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.