Measured Updated dailyMarkdown copy
A week of outfits, labeled by day
A viral fashion format on TikTok and Instagram
Cover a whole week of outfits for one occasion, labelled by day or with a stated constraint.
5
accounts it worked for
6x
median, times their usual
#26
of 59 in fashion
Angle
Talking head
Why it works
It gives five or more looks in one video and a built-in reason to watch to Friday. The named context (uni, work) adds searchability.
Hook formulaA week of [occasion] outfits
How to make it
- 1Title it as a week for one occasion or constraint
- 2Preview the looks quickly or show each day in order
- 3Film each day from the same setup
Examples
Best first, one per account. Each links to the original post.
- @leyton.paigee
61K followers, TikTok
“pick my outfits for the week”
22x their usual views, talking head, outfit ideas
- @favourlani
116K followers, TikTok
“pov: we’re in the same class”
17x their usual views, talking head, sneakers and accessories
- @millieccrouch
58K followers, TikTok
“what i wear to work as a corporate finance girlie 👩🏼💻”
5.5x their usual views, talking head, outfit ideas
- @et4lie
445K followers, TikTok
“A WEEK OF UNI OUTFITS”
3.6x their usual views, talking head, outfit ideas
- @madoka.coded
9K followers, TikTok
“a week of outfits at fashion school (transition)”
3.9x their usual views, talking head, outfit ideas
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Get the MCPMore fashion formats
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15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.