Measured Updated dailyMarkdown copy
Tell viewers not to scroll away
A viral culture and creative format on TikTok and Instagram
Directly tell viewers to stop scrolling and stay, or interrupt the video with on-screen prompts at typical drop-off points.
3
accounts it worked for
15x
median, times their usual
#42
of 63 in culture and creative
Editing trick
Voiceover, Video
Why it works
The direct instruction and mid-video reminders hold attention until the reveal. Each post pairs the plea with a process or product that has a payoff.
Hook formulaStop scrolling. [Do activity] with me for [short time].
How to make it
- 1Open with a stop-scrolling line
- 2Add timed reminders during the process
- 3End on the colored reveal or the pitch
Examples
Best first, one per account. Each links to the original post.
- @kitsartz
6K followers, TikTok
“hai! i’m a small artist please watch my speedpaint thx”
51x their usual views, voiceover, art
- @harvath.art
150K followers, Instagram
“NO, NO, NO, NO”
15x their usual views, voiceover, art
- @olgadee.art
26K followers, Instagram
“Stop scrolling. Draw with me for 3 minutes.”
3.2x their usual views, video, art
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.