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Measured Updated dailyMarkdown copy

Exact settings screenshots beside the result photo

A viral culture and creative format on TikTok and Instagram

A slideshow that pairs a finished photo with cropped, unedited screenshots or overlays of the exact camera or editing settings.

8

accounts it worked for

14x

median, times their usual

#6

of 63 in culture and creative

Editing trick

Slideshow

Why it works

Viewers swipe at their own pace and save the post to copy the numbers. 'Steal my [device] recipe' framing also makes an expensive look feel reachable.

Hook formulaSteal my [device] '[aspirational brand]' recipe

How to make it

  1. 1Put the result photo on slide 1 or 2
  2. 2Add one slide, or an overlay, per setting or slider with the real numbers
  3. 3Name the look in the hook, e.g. 'Fuji recipe' or 'moody'

Examples

Best first, one per account. Each links to the original post.

  • @alexandfujifilm

    76K followers, Instagram

    “STEAL MY IPHONE 18 PRO MAX "FUJI" RECIPE”

    45x their usual likes, slideshow, photography and video

  • @justinwongjww

    9K followers, TikTok

    “steal my iPhone 18 Pro “FUJI” film recipe”

    43x their usual views, slideshow, photography and video

  • @gemzape.gg

    169K followers, TikTok

    “COPY MY iPhone 18 Pro Max MOODY CAMERA SETTINGS”

    27x their usual views, slideshow, photography and video

  • @uziblaster

    4K followers, TikTok

    “My camera settings (iPhone 15 pro)”

    15x their usual views, slideshow, photography and video

  • @eevisuals

    3K followers, TikTok

    “how to shoot like a PRO”

    7.3x their usual views, slideshow, photography and video

  • @suarimahmed

    60K followers, TikTok

    “HOW TO GET THE dark & moody LOOK ON LIGHTROOM”

    13x their usual views, slideshow, photography and video

  • @alvarovaliente_

    3K followers, TikTok

    “shot on iPhone 18 Pro Max using the new AMBER film photography styles >>”

    10x their usual views, slideshow, photography and video

  • @airbazoo

    399K followers, Instagram

    “My top 5 iPhone Camera Settings”

    3.4x their usual likes, slideshow

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More culture and creative formats

What’s working in culture and creative this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.