# Tell viewers not to scroll away

A culture and creative format, measured November 8, 2026 by Volume. https://tryvolume.app/working/culture-and-creative/tell-viewers-not-to-scroll-away

Directly tell viewers to stop scrolling and stay, or interrupt the video with on-screen prompts at typical drop-off points. It worked for 3 accounts, with a median of 15x their usual reach. Type: Editing trick. Seen as: Voiceover, Video.

## Why it works

The direct instruction and mid-video reminders hold attention until the reveal. Each post pairs the plea with a process or product that has a payoff.

## How to make it

1. Open with a stop-scrolling line
2. Add timed reminders during the process
3. End on the colored reveal or the pitch

## Hook formula

Stop scrolling. [Do activity] with me for [short time].

## Examples

- @kitsartz (6K followers, TikTok voiceover): 51x their usual views. Hook: “hai! i’m a small artist please watch my speedpaint thx” [Original post](https://www.tiktok.com/@kitsartz/video/7696217764930784534)
- @harvath.art (150K followers, Instagram voiceover): 15x their usual views. Hook: “NO, NO, NO, NO” [Original post](https://www.instagram.com/p/DeMfBlhiapZ/)
- @olgadee.art (26K followers, Instagram video): 3.2x their usual views. Hook: “Stop scrolling. Draw with me for 3 minutes.” [Original post](https://www.instagram.com/p/Dd4ViUSxF1k/)

More culture and creative formats: https://tryvolume.app/working/culture-and-creative.md

## Get the full library

The full library has every post, format and hook in culture and creative, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Culture and creative")` for every format, `search_library(shelf: "posts", niche: "Culture and creative")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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