Measured Updated dailyMarkdown copy
Roast a hyped movie with savage one-liners
A viral culture and creative format on TikTok and Instagram
Review a trending release with a brutal verdict delivered through punchy jokes, a borrowed user-review insult or a profane rant.
6
accounts it worked for
34x
median, times their usual
#7
of 63 in culture and creative
Angle
Talking head, Voiceover, Green screen
Why it works
Quotable roasts about a huge, buzzy title are shared, and the harsh verdict stands out from standard reviews.
Hook formulaThis is the worst [category] of the year / Someone called [title] '[funny comparison]' and that's generous.
How to make it
- 1Open with the harshest line or quote
- 2Stack quick, specific comparisons or mocking points
- 3Close with a short verdict
Examples
Best first, one per account. Each links to the original post.
- @jasonshowtv
51K followers, Instagram
“This is the worst movie of the year”
170x their usual views, talking head, movies and tv
- @movieswithepicz
26K followers, TikTok
“This Is Not The Rik Mayall Classic People Remember”
100x their usual views, talking head, movies and tv
- @tomreviewsfilms
115K followers, TikTok
“What are your 3 favourite films of 2026 so far???”
30x their usual views, voiceover, movies and tv
- @maiquy045
11K followers, TikTok
“What Happens When a Serial Killer Targets Identical Twins?”
39x their usual views, green screen, movies and tv
- @moviegoodormoviebad
76K followers, TikTok
“I Did Not Love Wildwood and I Want To Talk About It...”
14x their usual views, talking head, movies and tv
- @msnatmarie
16K followers, TikTok
“VERITY BOOK > MOVIE”
5.7x their usual views, talking head, movies and tv
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Get the MCPMore culture and creative formats
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18 accounts, median 7x their usual
- Hold the title back until after follow plug
10 accounts, median 23x their usual
- Flash the finished result before the build
7 accounts, median 28x their usual
- Screen-record camera dial-in, then beat-drop photo
5 accounts, median 101x their usual
- Household trash pile, result withheld until the end
7 accounts, median 26x their usual
- Exact settings screenshots beside the result photo
8 accounts, median 14x their usual
- Do it the wrong way first, then fix
10 accounts, median 6x their usual
- 'Every [role] when...' niche in-joke text
7 accounts, median 12x their usual
- Messy behind-the-scenes clip, then clean final photo
6 accounts, median 11x their usual
- Price and address pinned on every clip
6 accounts, median 10x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.