Measured Updated dailyMarkdown copy
Settings you need to change right after buying
A viral cars format on TikTok and Instagram
A checklist of settings a new owner should change, framed around the moment of purchase or the daily routine.
3
accounts it worked for
15x
median, times their usual
#26
of 41 in cars
Angle
Talking head, Voiceover
Why it works
It's urgent, saveable and easy to copy inside the car. Both posts beat casual owner content by promising a to-do list for new owners.
Hook formulaDo this IMMEDIATELY as a brand new [product] owner.
How to make it
- 1Say who it's for and when ('brand new owner', 'every time I get in')
- 2Go through the settings one by one on the screen
- 3Say what each one protects or saves
Examples
Best first, one per account. Each links to the original post.
- @tayloronwheels
31K followers, TikTok
“3 Tesla Settings You'll Wish You Knew Before Winter ❄️”
15x their usual views, voiceover, evs
- @briannaareid
11K followers, TikTok
“Do this IMMEDIATELY as a brand new tesla owner”
17x their usual views, voiceover, evs
- @evautoalex
213K followers, TikTok
“Tesla Settings I NEVER Drive Without! 🤔”
6.5x their usual views, talking head, evs
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Get the MCPMore cars formats
- Open on the climax, then rewind
11 accounts, median 10x their usual
- Hidden car features anyone can test now
6 accounts, median 75x their usual
- Open mid-action, let raw shop sound carry
7 accounts, median 36x their usual
- Attack a daily habit everyone trusts
8 accounts, median 11x their usual
- Exact price on screen in second one
6 accounts, median 26x their usual
- Never-buy blacklist with exact models and years
8 accounts, median 10x their usual
- Wild unrelated clip before the tip
4 accounts, median 104x their usual
- First sentence flips what everyone assumes
8 accounts, median 8x their usual
- Open on the car's weirdest physical trick
6 accounts, median 16x their usual
- Whole list packed into one dense image
4 accounts, median 39x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.