Measured Updated dailyMarkdown copy
First sentence flips what everyone assumes
A viral cars format on TikTok and Instagram
Open by saying the common belief, fix or blamed culprit is wrong, then back it with evidence.
8
accounts it worked for
8x
median, times their usual
#8
of 41 in cars
Angle
Talking head, Voiceover
Why it works
A contrarian opener on money, status or blame gets people arguing and keeps them watching for the proof. These posts each lead with the myth being busted, such as the cheapest car being electric or Alibaba wheels having no less proof than the big brands.
Hook formulaEveryone thinks [assumption], but actually [opposite], and here's the proof.
How to make it
- 1State the popular assumption or the obvious fix
- 2Say it's wrong in the first sentence
- 3Show proof (screenshot, search, setting menu)
- 4Give the real answer
Examples
Best first, one per account. Each links to the original post.
- @user5868875700252
10K followers, TikTok
“Just Bought an EV? Avoid This Rookie Mistake”
135x their usual views, talking head, evs
- @kellylomax60
32K followers, TikTok
“Toyota Hybrid Owners: NEVER Do This on a Cold Morning”
26x their usual views, voiceover, car reviews
- @fayehadleyofficial
300K followers, TikTok
“WHAT DO YOU PEOPLE HAVE AGAINST THESE?”
9.3x their usual views, talking head, repairs and maintenance
- @electrify_this
43K followers, TikTok
“If you see a share bike”
7.2x their usual views, talking head, evs
- @diydetail
161K followers, TikTok
“WAX”
9.0x their usual views, talking head, detailing
- @teslaguy65
8K followers, TikTok
“I Thought Locking❌ It Would Help... Wrong!”
4.8x their usual views, voiceover, evs
- @chrisfrombeachsideap
113K followers, Instagram
“ATF in your diesel fuel? Not me. Here's why.”
4.5x their usual views, talking head, repairs and maintenance
- @briony_benjamin
33K followers, Instagram
“Australia's cheapest car is ELECTRIC”
5.8x their usual views, talking head, evs
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Get the MCPMore cars formats
- Open on the climax, then rewind
11 accounts, median 10x their usual
- Hidden car features anyone can test now
6 accounts, median 75x their usual
- Open mid-action, let raw shop sound carry
7 accounts, median 36x their usual
- Attack a daily habit everyone trusts
8 accounts, median 11x their usual
- Exact price on screen in second one
6 accounts, median 26x their usual
- Never-buy blacklist with exact models and years
8 accounts, median 10x their usual
- Wild unrelated clip before the tip
4 accounts, median 104x their usual
- Open on the car's weirdest physical trick
6 accounts, median 16x their usual
- Whole list packed into one dense image
4 accounts, median 39x their usual
- Mystery part named only after the clean
4 accounts, median 34x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.