Measured Updated dailyMarkdown copy
Open on the car's weirdest physical trick
A viral cars format on TikTok and Instagram
Start by operating a strange hidden or futuristic feature on camera, and only name the car afterward.
6
accounts it worked for
16x
median, times their usual
#9
of 41 in cars
Editing trick
Talking head, Skit, Screen recording
Why it works
The viewer sees something unexpected happen before they know what they're watching, so they wait for the explanation. The sean.chandler post delayed the car's name for 22 seconds this way.
Hook formulaIf I take this [key/button], [do action], I can now [unexpected capability].
How to make it
- 1Start with a close-up of the hand action (key, button, long press)
- 2Let the surprising result play out (doors open, hidden safe, projected lights)
- 3Name the car only after the payoff, then continue the tour
Examples
Best first, one per account. Each links to the original post.
- @drakemoschkau
170K followers, Instagram
“NEW turn signal:”
30x their usual views, skit, evs
- @sean.chandler
79K followers, TikTok
“If I take this key, open up this door, stick it into this keyhole and turn it”
22x their usual views, talking head, car reviews
- @marsdrives
8K followers, TikTok
“Pretty cool new feature you can do with the key on the all new Bentley Torcal ✨”
59x their usual views, screen recording, car reviews
- @chriskelis
14K followers, TikTok
“2027 Audi Q7”
9.7x their usual views, screen recording, car reviews
- @cars_and_bids
314K followers, TikTok
“AUDI HAS NEVER”
9.1x their usual views, screen recording, evs
- @carguyjared
18K followers, TikTok
“Nobody's going to cut you off while you're driving this Audi”
5.4x their usual views, screen recording, car reviews
Your post here and want it removed? Email [email protected].
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Get the MCPMore cars formats
- Open on the climax, then rewind
11 accounts, median 10x their usual
- Hidden car features anyone can test now
6 accounts, median 75x their usual
- Open mid-action, let raw shop sound carry
7 accounts, median 36x their usual
- Attack a daily habit everyone trusts
8 accounts, median 11x their usual
- Exact price on screen in second one
6 accounts, median 26x their usual
- Never-buy blacklist with exact models and years
8 accounts, median 10x their usual
- Wild unrelated clip before the tip
4 accounts, median 104x their usual
- First sentence flips what everyone assumes
8 accounts, median 8x their usual
- Whole list packed into one dense image
4 accounts, median 39x their usual
- Mystery part named only after the clean
4 accounts, median 34x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.