Measured Updated dailyMarkdown copy

Real sales call played on speakerphone

A viral cars format on TikTok and Instagram

Record or reenact a real customer or dealer phone call on speakerphone and let viewers hear it while the creator reacts calmly on camera.

6

accounts it worked for

8x

median, times their usual

#15

of 41 in cars

Editing trick

Talking head, Green screen, Skit

Why it works

Viewers get to eavesdrop on conflict, such as a rude caller, a salesman caught inflating a trade, or a stonewalling dealer, and stay to hear how it resolves. Posts on this move ranged from 5x to 113x the account's usual views.

Hook formula[Customer/dealer] on speakerphone: "[outrageous line]" and I have to respond

How to make it

  1. 1Start the call mid-objection or mid-complaint
  2. 2Show your composed face reacting to each line
  3. 3Pin the key takeaway or dollar figure on screen

Examples

Best first, one per account. Each links to the original post.

  • @glimmer.viddd

    18K followers, TikTok

    “Why This Car Salesman Refused My Offer on a GMC”

    43x their usual views, green screen, car buying

  • @georgejsaliba

    1.2M followers, TikTok

    “This Deal Seems TOO GOOD To Be True...”

    7.6x their usual views, talking head, car buying

  • @andrea.sells.cadillac

    405K followers, Instagram

    “haven't heard this one before 😅🫣”

    8.8x their usual views, skit, car buying

  • @car_buying_consultants

    5K followers, TikTok

    “🚗 Don’t let a dealer add your tax savings to the trade value, it’s a separate benefit, not additional money for your trade.”

    17x their usual views, talking head, car buying

  • @tomislavmikula

    776K followers, TikTok

    “Can a manager defend his dishonest website?”

    5.4x their usual views, talking head, car buying

  • @mthautogroup

    68K followers, TikTok

    “This Trade Got Complicated Real Fast 😳”

    6.7x their usual views, talking head, car buying

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More cars formats

What’s working in cars this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.