Measured Updated dailyMarkdown copy
Pro quote versus cheap fix, shown up front
A viral cars format on TikTok and Instagram
Open by contrasting an expensive professional or dealership quote with a much cheaper way to get the same job done.
4
accounts it worked for
8x
median, times their usual
#23
of 41 in cars
Angle
Talking head, Voiceover, Slideshow
Why it works
The price gap is clear in seconds and makes viewers want to see how the cheap version works. It also positions the creator as the affordable alternative.
Hook formula[Professional] quoted me [$X] to fix that, but this [cheap thing] cost [$Y].
How to make it
- 1Quote the high price in the first line
- 2Reveal the cheap item or price
- 3Show the work or the menu of prices
Examples
Best first, one per account. Each links to the original post.
- @macsmobilemechanic
75K followers, TikTok
“The dealership quoted her $5,000... I fixed it with a $40 part 😳”
9.2x their usual views, voiceover, repairs and maintenance
- @tyautoinvestments
251K followers, TikTok
“MAKING MY PRIUS FULLY SERVICED”
6.1x their usual views, voiceover, car buying
- @bybtim
500K followers, TikTok
“DEALER WANTS $8500 TO FIX THIS 😳😳”
3.8x their usual views, talking head, repairs and maintenance
- @thunderbirdautocareaz
6K followers, TikTok
“Dealership quoted you 1k for a leaking valve cover gasket? Tired of constantly leaking oil and your car misfiring? I'm a mobile mechanic...”
8.9x their usual views, slideshow, car buying
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.