Measured Updated dailyMarkdown copy
Play a character while touring the car
A viral cars format on TikTok and Instagram
Tour the features in an exaggerated persona, such as a snob, a sarcastic mom, or a dealer pitching the wrong buyer.
3
accounts it worked for
11x
median, times their usual
#28
of 41 in cars
Angle
Talking head, Screen recording
Why it works
The character turns dry specs into jokes viewers recognize and share. The real specs still get delivered inside the bit.
Hook formulaI got the perfect [car] for your [wrong persona] / This car is giving [status] kind of money.
How to make it
- 1Choose a stereotype to play straight
- 2Frame each feature through that persona's attitude
- 3Still land the real specs and price
Examples
Best first, one per account. Each links to the original post.
- @realmom_cartours
44K followers, Instagram
“This car is giving fuck you kind of money, and let me show you why.”
10x their usual views, talking head, car reviews
- @fellahautogroup
18K followers, TikTok
“Guess what?”
11x their usual views, screen recording, car reviews
- @thatssodejavu
155K followers, TikTok
“MOM CAR why i chose the EXPEDITION”
11x their usual views, talking head, car reviews
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Get the MCPMore cars formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.