Measured Updated dailyMarkdown copy
Pitch the rival against the bestseller's flaw
A viral cars format on TikTok and Instagram
Anchor a lesser-known car to the market's best-selling default, and call out that bestseller's biggest complaint.
3
accounts it worked for
9x
median, times their usual
#30
of 41 in cars
Angle
Talking head
Why it works
The bestseller's huge audience of owners and shoppers is already paying attention. Pointing at its weak spot makes the alternative feel like a smart upgrade.
Hook formulaIf you just bought/wanted the [bestseller], but you need [what it lacks], here's [alternative].
How to make it
- 1Name the dominant bestseller in the first line
- 2Call out its most complained-about flaw
- 3Present your car as the fix and compare price or comfort
Examples
Best first, one per account. Each links to the original post.
- @thatcarnerd
4K followers, TikTok
“3 SUVs I'd Recommend over the Toyota Grand Highlander”
19x their usual views, talking head, car reviews
- @carguyjaredig
7K followers, Instagram
“If you just bought a Toyota RAV4, Hyundai might have just given you the biggest reason ever to ask for your money back.”
9.1x their usual views, talking head, car reviews
- @carguyjared
18K followers, TikTok
“If you really wanted the new Toyota RAV4, but you need an interior that doesn't feel like a Tonka...”
4.9x their usual views, talking head, car reviews
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Get the MCPMore cars formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.