Measured Updated dailyMarkdown copy
Neglected black fluid vs fresh fluid
A viral cars format on TikTok and Instagram
Open on a gross sludge or dirty fluid release and contrast it with the fresh, bright replacement.
3
accounts it worked for
8x
median, times their usual
#32
of 41 in cars
Editing trick
Video, Voiceover
Why it works
The high-contrast visual is satisfying and a little disgusting, which pulls in non-car viewers. The neglected-vs-new comparison also carries the wallet-pain warning.
Hook formulaDo you see this [fluid] that looks like [bad state]? Here's what it costs you
How to make it
- 1Lead with the dirtiest fluid or buildup in the first seconds
- 2Show the flush or cleaning in fast cuts
- 3End on the bright fresh fluid or clean part
Examples
Best first, one per account. Each links to the original post.
- @drivecore5
65K followers, TikTok
“STILL”
120x their usual views, voiceover, repairs and maintenance
- @sparkscarcare
455K followers, TikTok
“Satisfying Differential Service: Crusty Edition”
7.1x their usual views, video, repairs and maintenance
- @histromonic
28K followers, TikTok
“DO YOU SEE THIS FLUID THAT”
7.5x their usual views, voiceover, repairs and maintenance
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.