Measured Updated dailyMarkdown copy
Named list of what not to buy
A viral cars format on TikTok and Instagram
Count down specific products or brands to avoid, using a blunt or insulting framing and hard evidence.
3
accounts it worked for
16x
median, times their usual
#24
of 41 in cars
Angle
Voiceover, Green screen, Talking head
Why it works
Loss aversion and naming popular brands trigger debate. Warnings aimed at widely liked or very popular things stand out against praise lists.
Hook formula[Number] [category] only dumb people buy!
How to make it
- 1Title it with a warning ('only dumb people buy', 'NEVER buy', 'worst of all time')
- 2Name each item with a lawsuit, recall or test number
- 3Give a short verdict on each
Examples
Best first, one per account. Each links to the original post.
- @carautoexpertusa
35K followers, TikTok
“5 Worst Suvs Of All Time In The U.S.A😱”
223x their usual views, green screen, car reviews
- @kellylomax60
30K followers, TikTok
“9 Top Tier Gas Stations Only Dumb People Buy!”
15x their usual views, voiceover, car reviews
- @thatcarnerd
4K followers, TikTok
“3 SUVs I'd AVOID AT ALL COST”
16x their usual views, talking head, car reviews
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Get the MCPMore cars formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.