Measured Updated dailyMarkdown copy

Live counter graphic ticking through the video

A viral cars format on TikTok and Instagram

Add an on-screen number that updates as the video plays, such as inches passing a line, a swear count or a build budget.

3

accounts it worked for

6x

median, times their usual

#38

of 41 in cars

Editing trick

Video, Talking head, Screen recording

Why it works

Viewers stay to see where the number ends up. It also turns a dry spec or an ordinary walkaround into a small game.

Hook formulaWatch the [counter] until [the end]: how high does it go?

How to make it

  1. 1Pick one thing to count (length, F-bombs, dollars spent)
  2. 2Pin the counter graphic on screen
  3. 3Update it live and save the final number for the end

Examples

Best first, one per account. Each links to the original post.

  • @beverlyhillscarclub

    414K followers, Instagram

    “000 in”

    11x their usual views, video, car culture

  • @jasons_supra

    1M followers, TikTok

    “TOTAL EARNED: 26,762 TOTAL SPENT: -$21,120 REMAINING BUDGET: $5,642”

    3.1x their usual views, talking head, car culture

  • @mikalyzed_autoboutique

    94K followers, Instagram

    “WHO'S READY TO RIDE OUT FRIDAY NIGHT AND NOT HAVE TO WORRY ABOUT”

    5.7x their usual views, screen recording, car culture

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More cars formats

What’s working in cars this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.