Measured Updated dailyMarkdown copy
Half-treated sample proves product on camera
A viral cars format on TikTok and Instagram
Prove a product's benefit with a live physical test, such as a half-coated display with running water or a peel-back grip test, instead of explaining it.
3
accounts it worked for
11x
median, times their usual
#29
of 41 in cars
Editing trick
Screen recording
Why it works
Viewers see the treated vs untreated difference immediately, with no claim to take on trust. It works for both selling a high-ticket service and showing a product feature.
Hook formulaOne way we sell [high-ticket service] is by having this [demo] right here.
How to make it
- 1Set up a split sample, with one half treated and one half untreated
- 2Run the water or stress test on camera in one take
- 3Let the visible difference carry the pitch
Examples
Best first, one per account. Each links to the original post.
- @renowned_detailing
107K followers, Instagram
“How to sell ceramic coatings!”
13x their usual views, screen recording, detailing
- @3mfilms
139K followers, Instagram
“There's a couple reasons”
11x their usual views, screen recording, detailing
- @renowneddetailing
72K followers, TikTok
“How to sell ceramic coatings!”
7.1x their usual views, screen recording, detailing
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.