Measured Updated dailyMarkdown copy
Exact words to say to the salesperson
A viral cars format on TikTok and Instagram
Promise or deliver a word-for-word phrase or script that viewers can repeat to a dealer, mechanic or salesperson.
3
accounts it worked for
7x
median, times their usual
#36
of 41 in cars
Angle
Talking head, Slideshow
Why it works
A verbatim script is concrete and saveable, and it removes the fear of an intimidating expert. Most of these hooks promise the exact words up front.
Hook formula[N] words that make [salesperson] [react], and the exact script to [get result].
How to make it
- 1Name the intimidating situation or hidden trap
- 2Give the exact line to say, shown on screen
- 3Pair each warning with a counter-script
Examples
Best first, one per account. Each links to the original post.
- @supremewisdom33
55K followers, TikTok
“THEY WANT THE CAR BACK!? 3 DAYS AFTER YOU BOUGHT IT!! 🤯”
174x their usual views, talking head, car buying
- @megdrivesconfidence
619K followers, Instagram
“If your mechanic says that you need $12,000”
10x their usual views, talking head, car buying
- @grantchatter
41K followers, TikTok
“These 4 Words Make Car Dealers Panic, Here's Why”
7.2x their usual views, talking head, car buying
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.