Measured Updated dailyMarkdown copy
Dealer's huge quote vs your cheap fix
A viral cars format on TikTok and Instagram
Put an exact dollar quote from a dealer or competitor on screen, then show you fixing it for a fraction.
4
accounts it worked for
17x
median, times their usual
#18
of 41 in cars
Angle
Voiceover, Talking head
Why it works
The price gap creates instant outrage and curiosity. A receipt or screenshot makes the claim believable and turns a routine repair into a hero story.
Hook formulaThe dealer quoted [$X,000]… I fixed it with a [$Y] part
How to make it
- 1Flash the inflated quote in the first frame
- 2State your cheap part or budget
- 3Show the fix and the receipt
Examples
Best first, one per account. Each links to the original post.
- @rison.fang
7K followers, TikTok
“here's a weird one”
71x their usual views, voiceover, car buying
- @cloutstang
151K followers, TikTok
“90k miles in.. We have an Issue.”
25x their usual views, talking head, car culture
- @macsmobilemechanic
75K followers, TikTok
“The dealership quoted her $5,000... I fixed it with a $40 part 😳”
9.2x their usual views, voiceover, repairs and maintenance
- @bybtim
500K followers, TikTok
“DEALER WANTS $8500 TO FIX THIS 😳😳”
3.8x their usual views, talking head, repairs and maintenance
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.