Measured Updated dailyMarkdown copy
Use a body landmark to place it exactly
A viral beauty format on TikTok and Instagram
Give a simple landmark rule (count lashes, aim at the ear, look up and stamp) that removes the guesswork from placement.
4
accounts it worked for
4x
median, times their usual
#66
of 77 in beauty
Angle
Talking head
Why it works
A memorable physical cue is easy to test immediately. Viewers can copy it without understanding makeup theory.
Hook formulaThe [number]-[body part] rule for [common task]
How to make it
- 1Name the landmark or rule up front
- 2Demonstrate it on your own face
- 3Show the before/after of following it
Examples
Best first, one per account. Each links to the original post.
- @vincentford
898K followers, Instagram
“Here's how to get the perfect shape for your smoky eye and to make sure that it lasts.”
3.8x their usual views, talking head, makeup
- @katiejanehughes
1.3M followers, TikTok
“These are going to be the sexiest eyes you've ever seen.”
3.4x their usual views, talking head, makeup
- @katetalbertmua
515K followers, Instagram
“everybody has got five magic lifting spots on their face”
2.6x their usual views, talking head, makeup
- @kimlightupyourface
879K followers, Instagram
“3 EYELASH RULE FOR LIFTED EYES OVER 50”
3.6x their usual likes, talking head, makeup
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.