Measured Updated dailyMarkdown copy
Full lineup in frame from second one
A viral beauty format on TikTok and Instagram
Put every product on the table or in your arms from the first second, then pick up each one in turn.
9
accounts it worked for
10x
median, times their usual
#8
of 77 in beauty
Editing trick
Talking head, Video
Why it works
Seeing the whole lineup up front makes viewers stay to see which bottle comes next. It also signals that the list is dense and quick.
Hook formulaThese are my [number] [products] in [category], with little to no explaining.
How to make it
- 1Open with all items visible or held
- 2Pick up one item every few seconds
- 3Give a quick score or verdict for each
Examples
Best first, one per account. Each links to the original post.
- @.mariahnina
127K followers, TikTok
“Top 10 DND FALL POLISHES”
36x their usual views, talking head, nails
- @have.some.scents
11K followers, TikTok
“Favorite Lattafa Fragrances”
18x their usual views, talking head, fragrance and body
- @daceycash
356K followers, TikTok
“THE BEST CREAM BRONZERS”
10x their usual views, talking head, makeup
- @caits.nails5
6K followers, TikTok
“products i use in the winter (for the girlies with dry hands)”
12x their usual views, video, nails
- @tara.s.perfume
19K followers, TikTok
“Fragrances That Smell Way More Expensive Than They Are”
15x their usual views, talking head, fragrance and body
- @lydiaemilyperfume
14K followers, TikTok
“SPEED RANKING MY MIDDLE EASTERN FRAGRANCE COLLECTION”
10x their usual views, talking head, fragrance and body
- @heyitsmollygrace_
212K followers, TikTok
“Top 5: Drugstore Bronzers”
3.1x their usual views, talking head, makeup
- @katekohana
45K followers, Instagram
“DO YOU KNOW YOUR BITS?”
3.7x their usual views, video, nails
- @karina_waldron
147K followers, Instagram
“Beast mode fragrances”
3.6x their usual views, talking head, fragrance and body
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
- Finished look flashed for one second first
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.