# Use a body landmark to place it exactly

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/use-a-body-landmark-to-place-it-exactly

Give a simple landmark rule (count lashes, aim at the ear, look up and stamp) that removes the guesswork from placement. It worked for 4 accounts, with a median of 4x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

A memorable physical cue is easy to test immediately. Viewers can copy it without understanding makeup theory.

## How to make it

1. Name the landmark or rule up front
2. Demonstrate it on your own face
3. Show the before/after of following it

## Hook formula

The [number]-[body part] rule for [common task]

## Examples

- @vincentford (898K followers, Instagram talking head): 3.8x their usual views. Hook: “Here's how to get the perfect shape for your smoky eye and to make sure that it lasts.” [Original post](https://www.instagram.com/p/Der2pv-IKy7/)
- @katiejanehughes (1.3M followers, TikTok talking head): 3.4x their usual views. Hook: “These are going to be the sexiest eyes you've ever seen.” [Original post](https://www.tiktok.com/@katiejanehughes/video/7697340608490245389)
- @katetalbertmua (515K followers, Instagram talking head): 2.6x their usual views. Hook: “everybody has got five magic lifting spots on their face” [Original post](https://www.instagram.com/p/DeiYAPHx9Pp/)
- @kimlightupyourface (879K followers, Instagram talking head): 3.6x their usual likes. Hook: “3 EYELASH RULE FOR LIFTED EYES OVER 50” [Original post](https://www.instagram.com/p/DeAghknRazB/)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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