Measured Updated dailyMarkdown copy
Same test, two versions, side by side
A viral beauty format on TikTok and Instagram
Put two versions on one hand or split screen (botched vs clean, default vs upgrade, half and half) so the result proves the point.
9
accounts it worked for
25x
median, times their usual
#4
of 77 in beauty
Editing trick
Video, Voiceover, Talking head
Why it works
The comparison needs no explanation. angetraughber, nailsglowandgous, abigaillinnn, aillsaglam, beetlesgelpolish and nailboo all let the side-by-side carry the claim.
Hook formulaYou aren't bad at [skill], your [tool] just sucks: [A] vs [B]
How to make it
- 1Pick one flaw or tool claim
- 2Set up both versions in one frame
- 3Run the same test or application on each
- 4Show the difference
Examples
Best first, one per account. Each links to the original post.
- @romiietan
100K followers, TikTok
“you don’t realise how tan blind you are until you see this”
271x their usual views, video, fragrance and body
- @miriah_celeste
102K followers, TikTok
“POV: you have fine hair”
57x their usual views, talking head, hair
- @angetraughber
50K followers, TikTok
“YOU AREN'T BAD AT CAT EYE NAILS - YOUR MAGNET JUST SUCKS.”
39x their usual views, voiceover, nails
- @aillsaglam
25K followers, TikTok
“Me fighting with nail tip placement… until I found this solid gel....”
79x their usual views, screen recording, nails
- @trevorbarrett
2.1M followers, Instagram
“Do's & Don'ts of Hooded Eyeliner‼️”
11x their usual views, talking head, skincare
- @abigaillinnn
1.2M followers, TikTok
“What they don’t teach you in the instruction manual”
11x their usual views, screen recording, nails
- @nailsglowandgous
39K followers, TikTok
“Let's see how long they last”
3.7x their usual views, voiceover, nails
- @nailboo
471K followers, TikTok
“BOW🎀 ✅Do's & Don'ts❌”
8.4x their usual views, video, nails
- @beetlesgelpolish
417K followers, Instagram
“😭 ☺️”
3.3x their usual views, video, nails
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
- Finished look flashed for one second first
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.