Measured Updated dailyMarkdown copy
Routine that doubles as sale-cart recs
A viral beauty format on TikTok and Instagram
Run a full get-ready routine while naming what to add to your cart during a retail sale.
3
accounts it worked for
6x
median, times their usual
#73
of 77 in beauty
Angle
Talking head
Why it works
It ties a familiar format to a high-intent shopping moment, so viewers get utility along with the routine.
Hook formulaGet ready with me using my [store] sale favorites so you know what to add to cart
How to make it
- 1Name the sale in the hook
- 2Do each step with a pick for it
- 3Rank or compare options as you go
Examples
Best first, one per account. Each links to the original post.
- @kianiakina
6K followers, TikTok
“island girl sephora sale recs”
41x their usual views, talking head, fragrance and body
- @jaedamariemakeup
163K followers, Instagram
“grwm for work + fav Sephora sale products”
6.2x their usual views, talking head, makeup
- @soulpassionlove
29K followers, TikTok
“SEPHORA Savings Event Recs”
3.2x their usual views, talking head, makeup
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.