# Routine that doubles as sale-cart recs

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/routine-that-doubles-as-sale-cart-recs

Run a full get-ready routine while naming what to add to your cart during a retail sale. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

It ties a familiar format to a high-intent shopping moment, so viewers get utility along with the routine.

## How to make it

1. Name the sale in the hook
2. Do each step with a pick for it
3. Rank or compare options as you go

## Hook formula

Get ready with me using my [store] sale favorites so you know what to add to cart

## Examples

- @kianiakina (6K followers, TikTok talking head): 41x their usual views. Hook: “island girl sephora sale recs” [Original post](https://www.tiktok.com/@kianiakina/video/7702623218191846669)
- @jaedamariemakeup (163K followers, Instagram talking head): 6.2x their usual views. Hook: “grwm for work + fav Sephora sale products” [Original post](https://www.instagram.com/p/DfCu2qdRcwI/)
- @soulpassionlove (29K followers, TikTok talking head): 3.2x their usual views. Hook: “SEPHORA Savings Event Recs” [Original post](https://www.tiktok.com/@soulpassionlove/video/7701884521649605901)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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