Measured Updated dailyMarkdown copy
Lead with how long the set lasted
A viral beauty format on TikTok and Instagram
Open with a durability claim (10 weeks, 2 months, over a month) as the reason to keep watching.
8
accounts it worked for
10x
median, times their usual
#12
of 77 in beauty
Angle
Voiceover, Video, Talking head
Why it works
Retention is the main pain point for nail wearers. __nailsbyalyssa, littlekissko, aisebrush and maina_does_nails all led with a timeframe.
Hook formula[Timeframe] retention: here's how to get [result] to last
How to make it
- 1State the retention timeframe in the first 2 seconds
- 2Back it up with a screenshot or outgrowth shot
- 3Show the prep and steps that made it last
Examples
Best first, one per account. Each links to the original post.
- @nailsby.leen
100K followers, TikTok
“How I do my Gel-x application”
42x their usual views, voiceover, nails
- @__nailsbyalyssa
100K followers, TikTok
“one client nail day refill nails from july!”
24x their usual views, voiceover, nails
- @aisebrush
136K followers, Instagram
“GEL-X tutorial for beginners”
18x their usual views, voiceover, nails
- @pattygaffxoxo
73K followers, Instagram
“5 mins at night for 30 seconds in the morning”
9.1x their usual views, talking head, hair
- @maina_does_nails
7K followers, TikTok
“do my nails with me! gel x retention tips!”
10x their usual views, video, nails
- @curls.with.addie
47K followers, TikTok
“Day 7 hair btw”
7.8x their usual views, talking head, hair
- @alyssayarii
6K followers, TikTok
“i’ll always spend 1 hour on wash day to achieve curls like this all week”
8.9x their usual views, talking head, hair
- @littlekissko
87K followers, TikTok
“2 month retention with one soldier down”
5.9x their usual views, slideshow, nails
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.