# Lead with how long the set lasted

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/lead-with-how-long-the-set-lasted

Open with a durability claim (10 weeks, 2 months, over a month) as the reason to keep watching. It worked for 8 accounts, with a median of 10x their usual reach. Type: Angle. Seen as: Voiceover, Video, Talking head, Slideshow.

## Why it works

Retention is the main pain point for nail wearers. __nailsbyalyssa, littlekissko, aisebrush and maina_does_nails all led with a timeframe.

## How to make it

1. State the retention timeframe in the first 2 seconds
2. Back it up with a screenshot or outgrowth shot
3. Show the prep and steps that made it last

## Hook formula

[Timeframe] retention: here's how to get [result] to last

## Examples

- @nailsby.leen (100K followers, TikTok voiceover): 42x their usual views. Hook: “How I do my Gel-x application” [Original post](https://www.tiktok.com/@nailsby.leen/video/7701389152733990158)
- @__nailsbyalyssa (100K followers, TikTok voiceover): 24x their usual views. Hook: “one client nail day refill nails from july!” [Original post](https://www.tiktok.com/@__nailsbyalyssa/video/7694756303431798030)
- @aisebrush (136K followers, Instagram voiceover): 18x their usual views. Hook: “GEL-X tutorial for beginners” [Original post](https://www.instagram.com/p/De2QioqpNgE/)
- @pattygaffxoxo (73K followers, Instagram talking head): 9.1x their usual views. Hook: “5 mins at night for 30 seconds in the morning” [Original post](https://www.instagram.com/p/DeAxBKaJ_pF/)
- @maina_does_nails (7K followers, TikTok video): 10x their usual views. Hook: “do my nails with me! gel x retention tips!” [Original post](https://www.tiktok.com/@maina_does_nails/video/7691152738398358815)
- @curls.with.addie (47K followers, TikTok talking head): 7.8x their usual views. Hook: “Day 7 hair btw” [Original post](https://www.tiktok.com/@curls.with.addie/video/7701541222229282061)
- @alyssayarii (6K followers, TikTok talking head): 8.9x their usual views. Hook: “i’ll always spend 1 hour on wash day to achieve curls like this all week” [Original post](https://www.tiktok.com/@alyssayarii/video/7698803798764014862)
- @littlekissko (87K followers, TikTok slideshow): 5.9x their usual views. Hook: “2 month retention with one soldier down” [Original post](https://www.tiktok.com/@littlekissko/photo/7700334320413625613)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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