Measured Updated dailyMarkdown copy
Exact price shown on screen
A viral beauty format on TikTok and Instagram
State the real price (service price, total kit cost, or what you charged) on screen instead of hiding it.
4
accounts it worked for
9x
median, times their usual
#39
of 77 in beauty
Angle
Talking head, Voiceover, Slideshow
Why it works
Concrete money details make the post a useful reference. __nailsbyalyssa, beautybycherrybombb and pressedbyannaa all put exact dollar figures in the video.
Hook formula$[price] [service], [city] / what I bought to build a [niche] kit under $[amount]
How to make it
- 1Pick the price people wonder about
- 2Put it on screen early or at the end
- 3Show what it includes
Examples
Best first, one per account. Each links to the original post.
- @beautybycherrybombb
10K followers, TikTok
“$65 Express Lashes Mooresville, NC”
28x their usual views, talking head, nails
- @__nailsbyalyssa
100K followers, TikTok
“one client nail day spooky gel x fill in”
10x their usual views, voiceover, nails
- @aalexis704
5K followers, TikTok
“£400 Sephora Sale Haul”
7.3x their usual views, talking head, fragrance and body
- @pressedbyannaa
5K followers, TikTok
“What’d I buy to build a nail kit under $300”
5.8x their usual views, slideshow, nails
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.