# Exact price shown on screen

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/exact-price-shown-on-screen

State the real price (service price, total kit cost, or what you charged) on screen instead of hiding it. It worked for 4 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Talking head, Voiceover, Slideshow.

## Why it works

Concrete money details make the post a useful reference. __nailsbyalyssa, beautybycherrybombb and pressedbyannaa all put exact dollar figures in the video.

## How to make it

1. Pick the price people wonder about
2. Put it on screen early or at the end
3. Show what it includes

## Hook formula

$[price] [service], [city] / what I bought to build a [niche] kit under $[amount]

## Examples

- @beautybycherrybombb (10K followers, TikTok talking head): 28x their usual views. Hook: “$65 Express Lashes Mooresville, NC” [Original post](https://www.tiktok.com/@beautybycherrybombb/video/7696683474735861006)
- @__nailsbyalyssa (100K followers, TikTok voiceover): 10x their usual views. Hook: “one client nail day spooky gel x fill in” [Original post](https://www.tiktok.com/@__nailsbyalyssa/video/7698099638062058766)
- @aalexis704 (5K followers, TikTok talking head): 7.3x their usual views. Hook: “£400 Sephora Sale Haul” [Original post](https://www.tiktok.com/@aalexis704/video/7704052164620078358)
- @pressedbyannaa (5K followers, TikTok slideshow): 5.8x their usual views. Hook: “What’d I buy to build a nail kit under $300” [Original post](https://www.tiktok.com/@pressedbyannaa/photo/7694110119302335757)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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