Measured Updated dailyMarkdown copy
Empty or worn-out bottles prove real use
A viral beauty format on TikTok and Instagram
Show finished or beat-up bottles (and the backup on hand) to prove you actually use and repurchase what you recommend.
6
accounts it worked for
5x
median, times their usual
#30
of 77 in beauty
Angle
Talking head
Why it works
Empties are hard evidence that cuts through PR-fluff doubt. Each post pairs the visible proof with a repurchase or loyalty verdict.
Hook formulaInstead of telling you what to buy, here's what I've actually finished and repurchased
How to make it
- 1Line up empties or hold up the worn bottle
- 2Say what you repurchased and why
- 3Give a one-line verdict per product
Examples
Best first, one per account. Each links to the original post.
- @sydlywydly
50K followers, TikTok
“BYOMA LONGEVIT-8 SERUM”
13x their usual views, talking head, skincare
- @ginaseooo
96K followers, TikTok
“my sephora sale empties”
9.8x their usual views, talking head, skincare
- @fragranceknowledge
298K followers, Instagram
“WHO REMEMBERS WHEN THIS FRAGRANCE WAS LITERALLY SOLD OUT EVERYWHERE”
5.7x their usual views, talking head, men's grooming
- @kristynhoffman96
455K followers, TikTok
“rapid fire of my most recent empties”
4.5x their usual views, talking head, outfit ideas
- @rozella.kim
33K followers, TikTok
“10 monthly favorites oral, skin & body care for sensitive skin”
4.0x their usual views, talking head, skincare
- @emmyhoyes
43K followers, TikTok
“MORNING SKINCARE ROUTINE Sephora Edition”
4.5x their usual views, talking head, skincare
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Get the MCPMore beauty formats
- Finished look shown first, then bare-face step one
41 accounts, median 19x their usual
- Flash the finished look before step one
11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
- Expert stitches a viral clip to correct it
10 accounts, median 9x their usual
- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.