# Empty or worn-out bottles prove real use

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/empty-or-worn-out-bottles-prove-real-use

Show finished or beat-up bottles (and the backup on hand) to prove you actually use and repurchase what you recommend. It worked for 6 accounts, with a median of 5x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

Empties are hard evidence that cuts through PR-fluff doubt. Each post pairs the visible proof with a repurchase or loyalty verdict.

## How to make it

1. Line up empties or hold up the worn bottle
2. Say what you repurchased and why
3. Give a one-line verdict per product

## Hook formula

Instead of telling you what to buy, here's what I've actually finished and repurchased

## Examples

- @sydlywydly (50K followers, TikTok talking head): 13x their usual views. Hook: “BYOMA LONGEVIT-8 SERUM” [Original post](https://www.tiktok.com/@sydlywydly/video/7700716036844211470)
- @ginaseooo (96K followers, TikTok talking head): 9.8x their usual views. Hook: “my sephora sale empties” [Original post](https://www.tiktok.com/@ginaseooo/video/7704067510139735310)
- @fragranceknowledge (298K followers, Instagram talking head): 5.7x their usual views. Hook: “WHO REMEMBERS WHEN THIS FRAGRANCE WAS LITERALLY SOLD OUT EVERYWHERE” [Original post](https://www.instagram.com/p/DfLoVuxuI2a/)
- @kristynhoffman96 (455K followers, TikTok talking head): 4.5x their usual views. Hook: “rapid fire of my most recent empties” [Original post](https://www.tiktok.com/@kristynhoffman96/video/7698065826921991454)
- @rozella.kim (33K followers, TikTok talking head): 4.0x their usual views. Hook: “10 monthly favorites oral, skin & body care for sensitive skin” [Original post](https://www.tiktok.com/@rozella.kim/video/7691325810636082445)
- @emmyhoyes (43K followers, TikTok talking head): 4.5x their usual views. Hook: “MORNING SKINCARE ROUTINE Sephora Edition” [Original post](https://www.tiktok.com/@emmyhoyes/video/7702409418687778078)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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