Measured Updated dailyMarkdown copy
Authority list promised on a 6-second loop
A viral beauty format on TikTok and Instagram
Put a numbered-list or myth promise over a short B-roll loop and put the full list in the caption or in dense on-screen bullets.
4
accounts it worked for
13x
median, times their usual
#32
of 77 in beauty
Editing trick
Talking head
Why it works
The clip is too short to carry the content, so viewers loop it while they read the caption or bullets. That raises watch time and saves.
Hook formulaI'm a [credential]. Here are [N] things my patients with the best [outcome] all do.
How to make it
- 1Pick a 6-8 second clip of yourself working
- 2Overlay the authority hook and list promise
- 3Put the full numbered list in the caption
Examples
Best first, one per account. Each links to the original post.
- @ginaseooo
96K followers, TikTok
“vitamin c”
26x their usual views, talking head, skincare
- @drnazsaedi
68K followers, Instagram
“I’m a dermatologist. Here are 5 things my patients with the BEST skin all have in common.”
16x their usual views, talking head, skincare
- @abby.waldmanmd
527K followers, Instagram
“My patient came in asking about painful boils that keep appearing in her armpits, groin and bottom. This is what I told...”
9.6x their usual views, talking head, skincare
- @geetayadavmd
92K followers, Instagram
“Hills I will die on as a dermatologist: Retinoid edition”
4.7x their usual views, talking head, skincare
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Get the MCPMore beauty formats
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41 accounts, median 19x their usual
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11 accounts, median 24x their usual
- Red ❌ wrong way, then green ✅ fix
14 accounts, median 9x their usual
- Same test, two versions, side by side
9 accounts, median 25x their usual
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- Wrong way on one half, right way on other
11 accounts, median 7x their usual
- Cheap pick that beats the luxury one
14 accounts, median 4x their usual
- Full lineup in frame from second one
9 accounts, median 10x their usual
- Quote the doubter, then show proof
6 accounts, median 33x their usual
- Product bottle flashed before each step
9 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.