# Authority list promised on a 6-second loop

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/authority-list-promised-on-a-6-second-loop

Put a numbered-list or myth promise over a short B-roll loop and put the full list in the caption or in dense on-screen bullets. It worked for 4 accounts, with a median of 13x their usual reach. Type: Editing trick. Seen as: Talking head.

## Why it works

The clip is too short to carry the content, so viewers loop it while they read the caption or bullets. That raises watch time and saves.

## How to make it

1. Pick a 6-8 second clip of yourself working
2. Overlay the authority hook and list promise
3. Put the full numbered list in the caption

## Hook formula

I'm a [credential]. Here are [N] things my patients with the best [outcome] all do.

## Examples

- @ginaseooo (96K followers, TikTok talking head): 26x their usual views. Hook: “vitamin c” [Original post](https://www.tiktok.com/@ginaseooo/video/7704752798574841102)
- @drnazsaedi (68K followers, Instagram talking head): 16x their usual views. Hook: “I’m a dermatologist. Here are 5 things my patients with the BEST skin all have in common.” [Original post](https://www.instagram.com/p/Dd4Lt4vxpPa/)
- @abby.waldmanmd (527K followers, Instagram talking head): 9.6x their usual views. Hook: “My patient came in asking about painful boils that keep appearing in her armpits, groin and bottom. This is what I told...” [Original post](https://www.instagram.com/p/Det9e1biq6V/)
- @geetayadavmd (92K followers, Instagram talking head): 4.7x their usual views. Hook: “Hills I will die on as a dermatologist: Retinoid edition” [Original post](https://www.instagram.com/p/Dd6VpJLDh6Y/)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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