Measured Updated dailyMarkdown copy
Visit-count credential before the tips
A viral travel format on TikTok and Instagram
Right after the hook, state a number that proves your authority ('been 18 times', 'lived here', '26 countries') and then give a numbered list.
3
accounts it worked for
9x
median, times their usual
#53
of 63 in travel
Angle
Voiceover, Talking head, Slideshow
Why it works
The credential justifies why the list is worth saving. It turns a generic list into advice from someone who knows.
Hook formulaI've been to [place] [N] times, and here are [M] things to know
How to make it
- 1Open with a city-plus-season or 'things to know' hook
- 2State the credential in the first sentence
- 3Give numbered points with specific names or numbers
Examples
Best first, one per account. Each links to the original post.
- @worldwidehoneymoon
28K followers, Instagram
“5 THINGS TO KNOW BEFORE VISITING PARIS IN NOVEMBER!”
24x their usual likes, talking head, destinations
- @plannedbykyla
10K followers, TikTok
“I’ve been to 26 countries and these are the 7 places I would go back to again and again and...”
9.3x their usual views, slideshow, destinations
- @readyjetroam
257K followers, Instagram
“8 Apps we never travel without (After 7 continents & 94 countries) We're surprised how many people don't know about these...”
5.9x their usual likes, slideshow, travel tips
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.