# Visit-count credential before the tips

A travel format, measured November 8, 2026 by Volume. https://tryvolume.app/working/travel/visit-count-credential-before-the-tips

Right after the hook, state a number that proves your authority ('been 18 times', 'lived here', '26 countries') and then give a numbered list. It worked for 3 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Voiceover, Talking head, Slideshow.

## Why it works

The credential justifies why the list is worth saving. It turns a generic list into advice from someone who knows.

## How to make it

1. Open with a city-plus-season or 'things to know' hook
2. State the credential in the first sentence
3. Give numbered points with specific names or numbers

## Hook formula

I've been to [place] [N] times, and here are [M] things to know

## Examples

- @worldwidehoneymoon (28K followers, Instagram talking head): 24x their usual likes. Hook: “5 THINGS TO KNOW BEFORE VISITING PARIS IN NOVEMBER!” [Original post](https://www.instagram.com/p/DeCI5fZumYi/)
- @plannedbykyla (10K followers, TikTok slideshow): 9.3x their usual views. Hook: “I’ve been to 26 countries and these are the 7 places I would go back to again and again and...” [Original post](https://www.tiktok.com/@plannedbykyla/photo/7698125930195078431)
- @readyjetroam (257K followers, Instagram slideshow): 5.9x their usual likes. Hook: “8 Apps we never travel without (After 7 continents & 94 countries) We're surprised how many people don't know about these...” [Original post](https://www.instagram.com/p/DfVlrYSlqSf/)

More travel formats: https://tryvolume.app/working/travel.md

## Get the full library

The full library has every post, format and hook in travel, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Travel")` for every format, `search_library(shelf: "posts", niche: "Travel")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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