Measured Updated dailyMarkdown copy
Shockingly low price in the opening text
A viral travel format on TikTok and Instagram
Put one surprisingly low dollar amount in the first on-screen text and keep it there while you show the spectacle.
9
accounts it worked for
7x
median, times their usual
#10
of 63 in travel
Angle
Video, Voiceover, Talking head
Why it works
A hard, believable number makes people stop and save the post, especially in expensive places like London or Switzerland. It also lets the viewer judge the value straight away.
Hook formula[Hero thing] for only [$low price] in [expensive place]
How to make it
- 1Pick the one hero item and its exact price
- 2Put the price in the first overlay and keep it on screen
- 3Show the food, room or place that justifies the price
- 4Put the venue name and logistics last or in the caption
Examples
Best first, one per account. Each links to the original post.
- @_withsof
26K followers, TikTok
“This New York bistro in London serves the best honey butter soufflé pancakes for only £10”
37x their usual views, video, city guides
- @counting.countries
1.5M followers, Instagram
“Best $7 Experience In Japan”
12x their usual views, voiceover, luxury and hotels
- @countingcountries
1.2M followers, TikTok
“Best $7 Experience In Japan”
13x their usual views, voiceover, luxury and hotels
- @hungrypursuit
93K followers, Instagram
“Let's eat unlimited chocolate for under $20 🍫”
7.5x their usual views, video, city guides
- @thehoustonfamilyofficial
597K followers, Instagram
“$5.99 CHINESE FOOD TRUCK MEAL IN HOUSTON”
6.4x their usual views, talking head, city guides
- @shemamamaps
59K followers, TikTok
“6 BEDROOMS. SLEEPS 17 PRIVATE POOL + ARCADE AS LOW AS $56 PER PERSON?!”
6.8x their usual views, voiceover, city guides
- @kshilcutt
46K followers, Instagram
“You will not find a”
3.8x their usual views, talking head, luxury and hotels
- @mangiawithtay
16K followers, TikTok
“$15 PASTA TUESDAY'S BELLA VISTA Jacksonville Beach, Florida”
3.5x their usual views, talking head, luxury and hotels
- @theashsarai
174K followers, Instagram
“$123/PP YACHT DAY?! 👀 MIAMI, FL”
2.9x their usual views, talking head, luxury and hotels
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.