Measured Updated dailyMarkdown copy
Skip the tourist trap, go here instead
A viral travel format on TikTok and Instagram
Call out a famous overhyped spot and pair each one with a specific local alternative.
3
accounts it worked for
12x
median, times their usual
#44
of 63 in travel
Angle
Voiceover, Talking head
Why it works
The contrarian opening creates curiosity. Each skip-and-swap pair gives an instant, saveable recommendation.
Hook formulaSkip [famous spot] in [city] → go here: [alternative]
How to make it
- 1Name the famous spot to skip
- 2Show the alternative in the same category
- 3Repeat for several pairs
Examples
Best first, one per account. Each links to the original post.
- @loveandlondon
250K followers, TikTok
“OVERHYPED VERSUS UNDERRATED FESTIVE LONDON EDITION”
15x their usual views, voiceover, city guides
- @travelandsqueak
26K followers, Instagram
“London: what to skip and where to go instead”
12x their usual views, voiceover, city guides
- @journeyswithkris
104K followers, Instagram
“SKIP THE MAASAI MARKET IN NAIROBI, KENYA”
11x their usual views, talking head, city guides
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Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.