# Skip the tourist trap, go here instead

A travel format, measured November 8, 2026 by Volume. https://tryvolume.app/working/travel/skip-the-tourist-trap-go-here-instead

Call out a famous overhyped spot and pair each one with a specific local alternative. It worked for 3 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Voiceover, Talking head.

## Why it works

The contrarian opening creates curiosity. Each skip-and-swap pair gives an instant, saveable recommendation.

## How to make it

1. Name the famous spot to skip
2. Show the alternative in the same category
3. Repeat for several pairs

## Hook formula

Skip [famous spot] in [city] → go here: [alternative]

## Examples

- @loveandlondon (250K followers, TikTok voiceover): 15x their usual views. Hook: “OVERHYPED VERSUS UNDERRATED FESTIVE LONDON EDITION” [Original post](https://www.tiktok.com/@loveandlondon/video/7696926166787116291)
- @travelandsqueak (26K followers, Instagram voiceover): 12x their usual views. Hook: “London: what to skip and where to go instead” [Original post](https://www.instagram.com/p/Dew-B-yxsWB/)
- @journeyswithkris (104K followers, Instagram talking head): 11x their usual views. Hook: “SKIP THE MAASAI MARKET IN NAIROBI, KENYA” [Original post](https://www.instagram.com/p/Dd9qZ9JBh2D/)

More travel formats: https://tryvolume.app/working/travel.md

## Get the full library

The full library has every post, format and hook in travel, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Travel")` for every format, `search_library(shelf: "posts", niche: "Travel")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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