Measured Updated dailyMarkdown copy
Opening dates for every event, one calendar post
A viral travel format on TikTok and Instagram
Make a post that puts the date and place for each seasonal event on every slide or in one dense on-screen list, to be saved as a planner.
3
accounts it worked for
10x
median, times their usual
#49
of 63 in travel
Editing trick
Slideshow
Why it works
Exact dates are worth saving for trip planning. Showing them all on screen means people must pause or screenshot.
Hook formula[Events/openings] in [city] [month/year]: dates and places
How to make it
- 1List each event with a date line and a venue line in the same format
- 2Show it as a carousel or a dense on-screen sheet over b-roll
- 3Say it's for planning or saving
Examples
Best first, one per account. Each links to the original post.
- @volga_londonstories
1.2M followers, Instagram
“OPENING DATES FOR LONDON'S CHRISTMAS MARKETS IN 2026”
16x their usual likes, slideshow, city guides
- @newyorkcity.explore
2.9M followers, Instagram
“EVENTS YOU CAN’T MISS IN NYC THIS OCTOBER”
10x their usual likes, slideshow, city guides
- @mommypoppinshouston
244K followers, Instagram
“Top Things to do this November in Houston with Kids”
8.2x their usual likes, slideshow, city guides
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.