Measured Updated dailyMarkdown copy
Exact price shown on every item
A viral travel format on TikTok and Instagram
Label every venue, dish or program in the list with its exact price, including £0 or promo codes.
7
accounts it worked for
10x
median, times their usual
#14
of 63 in travel
Editing trick
Slideshow, Talking head, Voiceover
Why it works
Viewers can budget while watching, and a list with real numbers is worth saving. Posts with price labels beat vaguer lists from the same accounts.
Hook formula[Number] [city] things to do for under $[X]
How to make it
- 1Pick a budget or value angle
- 2Put the exact price right under each name on every slide or clip
- 3Add the how-to-book detail or code where it applies
Examples
Best first, one per account. Each links to the original post.
- @londontodolife
7K followers, TikTok
“Activities to do in London without breaking the bank !!”
22x their usual views, slideshow, city guides
- @unfilterednyc
39K followers, TikTok
“10 indoor nyc activities for when it's raining outside”
25x their usual views, slideshow, city guides
- @theadeolacrown
135K followers, Instagram
“NYC PERKS I WISH I KNEW ABOUT SOONER Because living here is expensive enough. SAVE THIS”
16x their usual likes, slideshow, city guides
- @everybodyeatschris
353K followers, TikTok
“POV: Thrifty Thursday at the State Fair of Texas”
6.8x their usual views, talking head, city guides
- @andre.parkhops
18K followers, TikTok
“How Much I Spent at Hong Kong Disneyland”
2.6x their usual views, voiceover, road trips and vanlife
- @toninii_
12K followers, TikTok
“Kiwami Ramen & Sushi”
3.0x their usual views, talking head, city guides
- @travelinthoms
118K followers, Instagram
“How much we spent living in an RV full time in 2025 🚐 No B.S. ❌”
2.6x their usual likes, slideshow, road trips and vanlife
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in travel, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore travel formats
- Dismiss the famous pick, push the lesser-known one
15 accounts, median 9x their usual
- Place name held back until the last seconds
15 accounts, median 7x their usual
- Google Earth zoom drops into the place
9 accounts, median 23x their usual
- One-second cuts under a single text hook
12 accounts, median 9x their usual
- Credential line before your personal verdict
11 accounts, median 10x their usual
- Day-by-day itinerary with every stop labeled
10 accounts, median 10x their usual
- Hours-from-a-big-city anchor in the hook
9 accounts, median 8x their usual
- Outsider's nagging question answered by showing
8 accounts, median 10x their usual
- Unknown spot pitched against famous one
6 accounts, median 23x their usual
- Shockingly low price in the opening text
9 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.