# Exact price shown on every item

A travel format, measured November 8, 2026 by Volume. https://tryvolume.app/working/travel/exact-price-shown-on-every-item

Label every venue, dish or program in the list with its exact price, including £0 or promo codes. It worked for 7 accounts, with a median of 10x their usual reach. Type: Editing trick. Seen as: Slideshow, Talking head, Voiceover.

## Why it works

Viewers can budget while watching, and a list with real numbers is worth saving. Posts with price labels beat vaguer lists from the same accounts.

## How to make it

1. Pick a budget or value angle
2. Put the exact price right under each name on every slide or clip
3. Add the how-to-book detail or code where it applies

## Hook formula

[Number] [city] things to do for under $[X]

## Examples

- @londontodolife (7K followers, TikTok slideshow): 22x their usual views. Hook: “Activities to do in London without breaking the bank !!” [Original post](https://www.tiktok.com/@londontodolife/photo/7693272688827059478)
- @unfilterednyc (39K followers, TikTok slideshow): 25x their usual views. Hook: “10 indoor nyc activities for when it's raining outside” [Original post](https://www.tiktok.com/@unfilterednyc/photo/7695474129130097933)
- @theadeolacrown (135K followers, Instagram slideshow): 16x their usual likes. Hook: “NYC PERKS I WISH I KNEW ABOUT SOONER Because living here is expensive enough. SAVE THIS” [Original post](https://www.instagram.com/p/Dd6ejAvIN-E/)
- @everybodyeatschris (353K followers, TikTok talking head): 6.8x their usual views. Hook: “POV: Thrifty Thursday at the State Fair of Texas” [Original post](https://www.tiktok.com/@everybodyeatschris/video/7695211115999005966)
- @andre.parkhops (18K followers, TikTok voiceover): 2.6x their usual views. Hook: “How Much I Spent at Hong Kong Disneyland” [Original post](https://www.tiktok.com/@andre.parkhops/video/7692842641477618958)
- @toninii_ (12K followers, TikTok talking head): 3.0x their usual views. Hook: “Kiwami Ramen & Sushi” [Original post](https://www.tiktok.com/@toninii_/video/7696394573651791117)
- @travelinthoms (118K followers, Instagram slideshow): 2.6x their usual likes. Hook: “How much we spent living in an RV full time in 2025 🚐 No B.S. ❌” [Original post](https://www.instagram.com/p/Dd_uwq8EbDk/)

More travel formats: https://tryvolume.app/working/travel.md

## Get the full library

The full library has every post, format and hook in travel, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Travel")` for every format, `search_library(shelf: "posts", niche: "Travel")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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